You may have decided now is the best time to update and redesign your website. How do you find the best web design agency to help you develop your online business image?
Begin by doing some reconnaissance. You can start by doing some research online to locate web designers in your area. Ask professional colleagues for recommendations. Make a list of websites that you enjoy, regardless of whether they are within your industry. Then, find out who created each one.
After you have narrowed down your list of potential web design agencies, follow these steps to secure a successful engagement.
Visit the websites of potential agencies. A web design agency’s site for its client is a great indicator of its design style, technological abilities, and design aesthetic. Is the overall design of the site appealing? Is it responsive? Is it in line with your design aesthetic and easy-to-use?
It is okay if the web design company doesn’t reflect your brand. A good web design company will work with you to create a website that reflects your brand’s style and aesthetic. It doesn’t matter how modern the site is, how functional it is, or how attractive it is. The most important thing is that it looks good. Look for engaging, professional writing on the company’s website and blog if you want to add new content.
Take a look at some of their websites. Many web design companies will offer a website. Portfolio section you can see examples of their work on their website. Are their websites professional-looking? Are their featured clients comparable in size to yours? Are the sites similar in terms of scope? Are the websites similar in scope?
Contact them to discuss your project and arrange a meeting. You should pay attention to their call handling skills. Are they friendly and accessible? Are they asking questions about your company or the details of the project? It is likely that you will work with this company for many months. Therefore, it is crucial to have good chemistry.
Although the person answering the phone may not be the one that you end up talking to the most, once you sign on as a client, this person still represents the company’s personality, so make sure you feel comfortable with them.
Are you familiar with any other websites that are used by companies in my industry?
Their answer will reveal: A web design company with experience in your industry is a great benefit. Seeing other websites they have built can help you get a better idea of what to expect. However, it is also beneficial to work with a company new to your industry.
This will ensure that all their competitive research is fresh and won’t be affected by past projects. You don’t want a company that specializes in one industry if it doesn’t have any experience in the field.
What role does user experience play in your web design process?
Their answer will reveal: Strong web design agencies will understand that user experience is the key to any website’s success and will be able to assure you that they believe in user-centered design. Ask them about their approach and the tactics they use to ensure that user experience is at the heart of their designs.
Which content management system (CMS), do you use?
Their answer will reveal: Many web design companies specialize in one or more CMS platforms. While most websites are built using an open-source platform like WordPress, some web design companies use their own CMS platform.
Each CMS has its strengths, and a web design agency can help you decide which CMS is best for your company. Our blog post will provide more information on choosing the right CMS for your project. How to choose a CMS: What does Open-Source mean and why is it important?
Do you allow me to meet your team?
Their answer will reveal: Many web design companies are simply a single salesperson that outsources different aspects of the project or group freelancers that will bid on a portion of it. It is a good idea to ask for a meeting with the entire team (virtually if necessary) in order to get to know them and see how they interact with you.
Choose an in-house team of experts who have been working with the agency for a while and are familiar with the process. They will also be available for you throughout the project to ensure communication and continuity.
What would be the steps of the project?
Their answer will reveal: A web agency with experience will be able quickly and efficiently walk you through every step and tell you what to expect. They won’t give you an exact cost or time estimate unless you give them a clear idea of the scope of work. However, they may be able to give you a range.
What happens if the project is completed but we need to make any changes or updates?
Their answer will reveal: The basic training session should be included in a full-service agency that specializes in web design. This will allow your team to understand how things work and how to make updates and changes.
Make a list of the things that you will need to be updating frequently (events and forms, page content, etc.). Ask the company which items will be editable through the content management system. If you need programming or design assistance, the company should give you a quote and a price for the work.
Are you doing ongoing digital marketing?
Their answer will reveal: It takes a lot of work to build a website. But just as much effort is required to optimize it, promote it, measure its performance, and make improvements.
If you don’t have an in-house team of digital marketers ready to handle all aspects of digital marketing after your website is built, you should look for a web design company that also specializes in digital marketing.
This will ensure that your website delivers the results you desire. If you need to increase your engagement through ongoing digital marketing, or for periodic updates or enhancements, you can contact the chosen agency’s team.